Interoperability to drive the networking solution market in 2017


Interoperability and opportunity are set to define the 2017 operating environment for the networking solutions market, fuelled by a more eclectic range of consumer channels and a demand for integrated, agile, and accessible solutions.

With a multi-channel retail environment raising customer expectations to new heights, buyers are just as likely to buy their technology in DIY or stationary stores, as they are specialist departments. This renewed choice and fluidity has been compounded by the explosion of online retail.

It’s a scenario ripe for potential and one that demands ever more flexibility from the entire channel eco-system if it is to be fully exploited and new routes to market progressed.

One such opportunity is the fast-evolving smart home market, which if the many ambitious growth forecasts of industry commentators bear out, will see connected living become increasingly mainstream. This growing appetite is reflected in our focus at D-Link as we look to build on a rapidly expanding portfolio of products from water to window sensors which can be controlled from a smart phone or tablet, offering simple, secure and cost-saving benefits which we are keen to convey to the man in the street.

It’s an area where attention usually centres on the all-singing and dancing innovation, but of equal merit is the actual enabler, which makes the magic happen. The humble router is a case in point; the bread and butter of our offering, bolstered by our 30-year track record in leading this market, we have seen it underpin a vast wealth of applications and now acts as a gateway to multiple smart solutions, powering game-changing innovation.

Integration becomes equally important around this technology, driving solutions that sync with others, while more broadly teaming up with other vendors to boost accessibility and operability, a cohesion which is less likely to be achieved by a disparate range of apps.

A case in point, is D Link’s recent introduction of the first Apple HomeKit compatible camera. HomeKit – Apple’s single ecosystem for smart home products is a prime example of a platform built to enable vendors to collaborate, creating a smart home platform in which products from multiple vendors are interoperable with each other. Another prime example is D-Link’s four-way partnership with N Power, Nest Labs and Yale, an arrangement which saw us pool our collective strengths in heating, security, energy and wireless networking solutions to create a family of connected home products. Trialled as a fully integrated home automation offering across 300 homes in the Midlands, it is the kind of collaboration which can bring connected living to the mass market, challenging assumptions that this state of the art innovation is the sole domain of the wealthy.

Indeed, integration and accessibility is a reoccurring theme that will underpin our broader efforts this year. In a climate of tighter IT budgets, where the customer expects more bang for their buck, solutions that work straight out of the box and can be integrated with existing infrastructure have never been more important. It’s an expectation that manifests itself in

different ways across both the business and consumer world. The former expects scalability and easy configuration so that infrastructure can be tweaked or overhauled in a simple, low cost way to adapt to challenges and demands, while being future-proof and able to be used in different applications. For the consumer, it is about solutions that can be used in different ways to optimise the value, such as the baby monitor that doubles up as a pet cam.

Equally high on the agenda in our hyper connected world, is a wireless offering that meets many demands, in terms of the opportunities for smaller resellers in areas such as bed and breakfasts to the large-scale examples of schools, hospitals and large businesses, specifically the pubs and restaurant sector.

Increasingly we turn to the Cloud, an area that offers real growth potential, powering solutions such as Central Wi-Fi Manager (CWM). Designed to thrive in demanding and multi-site installations and enable the management of 500 APs through a single, secure portal, it’s a type of technology with broader implications; by enabling resellers to manage customers Wi-Fi externally, it enhances the scope of their offering as resellers evolve into more of a managed service provider role.

With our growth as a business inextricably linked to the achievements of our resellers, this type of development which adds value to their offering beyond simply product provision is a key focus driving the kind of differentiation which will raise their head above the parapet in a crowded market. This relationship will be nurtured with technical support from site surveys, training, sales and marketing

Conversely, the opportunity that the demand for wireless and 24/7 online throws up one of the market’s biggest challenges – Security. Ensuring our solutions are robust and watertight, while delivering what the customer expects is paramount. It’s a balancing act of driving innovation while containing the risk posed by increased accessibility and one that the entire channel will have to negotiate as it gears up to capitalise on a market buzzing with opportunity.

The World’s First Power Over Ethernet Switches Featuring ONVIF (Open Network Video Interface Forum) Support

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The past couple of months have been significant for D-Link. In June we celebrated 30 years in business – a time period in which we’ve witnessed a great deal of change, both in terms of us as a business and events that have taken place in the channel. We have also continued to innovate and improve our offering and in July, we launched our new DGS-1100 MP/MPP series of switches, the world’s first PoE switches featuring ONVIF support. They’ve been designed to dramatically simplify the installation and management of IP CCTV systems.

Essentially the unique inclusion of ONVIF support enables the DGS-1100 series of switches to automatically recognise both D-Link and third party IP cameras, Network Video Recorders (NVRs) and other IP devices such as access control systems. Automatic device recognition via ONVIF means installation teams just need to plug network cables into CCTV cameras and other components, connect the cables to the smart switch and the system’s elements will appear in the switch’s dedicated surveillance optimised web interface.

Each of the DGS-1100 series switches is a fully featured smart switch. Security installers can benefit from advanced networking features and network engineers have a full range of capabilities available. D-Link’s auto-surveillance VLAN function is one example; it automatically creates a bandwidth protected virtual network for video, ensuring high-quality delivery of real-time video for monitoring and control, without compromising the transmission of conventional network data.

This feature means that in many locations DGS-1100 series switches can serve double duty, supporting a surveillance system and simultaneously providing high-speed connectivity to the business. With a rich feature set, advanced features and easy deployment, the DGS-1100 series of switches are set to integrate seamlessly with your surveillance network. These products are just the latest examples of the pioneering spirit that has characterised D-Link over the last 30 years, and we’re committed to building on it.

Availability and Pricing

  • DGS-1100-10MP – £203.33 (Exc. VAT)
  • DGS-1100-10MPP – £219.16 (Exc. VAT)
  • DGS-1100-26MP – £332.49 (Exc. VAT)




D-Link’s 30th Birthday – Looking to the Future of Smart Home Technology


In the second of our series of blog posts leading up to our 30th Birthday we’re going to take a look at our entry into the smart home market and take a look at D-Link’s vision going forward. Ultimately for D-Link it comes down to four key industry segments driving our smart home vision. Over the past decade consumers the world over have rapidly embraced mobile telecommunications as connectivity has allowed them to stay more and more in touch with their friends and their colleagues.

The vision that many have for this technology, is to create a smart home that will contain multiple connected devices such as: appliances, control actuators, personal health and home environment sensors, entertainment consoles and displays. Data from these devices can be exchanged easily in support of a range of smart home services. Examples include local and remote home energy management, security monitoring, wellness monitoring and also the sharing of Internet and entertainment content.

D-Link first entered into the smart home market with a range of five products, these consisted of the Home monitor HD, motion sensor, smart plug; music everywhere and our pan tilt and zoom camera, the mydlink Home monitor 360 all work together in unison in order to create a smart home environment.

Looking ahead to our offering in the smart home market it is our recently launched smart home security kit that takes the mydlink smart home to another level. The kit includes the battery motion sensor, the siren with optional battery back up and the connected home hub, providing a combination of Z-wave and Wi-Fi allowing users to create an entry level security system in their home using smart home technology.


D-Link’s 30th Birthday


As D-Link’s 30th birthday is soon approaching (23rd June for those who didn’t know) we will be releasing a series of blog posts leading up to this significant date in D-Link’s calendar, documenting the company’s history as well as looking to the future as the company looks to grow even further.

In this blog post we’ll take things right back to the beginning and take a look at the technological advancements that D-Link has made in the last 30 years. Over this period of time the networking market has changed drastically, below are some particular highlights for D-Link:

  • 1996 – Launched 1st Managed Ethernet Switch
  • 2002 – Launched D-Link’s 1st Wireless IP Surveillance Camera
  • 2005 – Patent for D-Link “Zone Defence Security”
  • 2006 – Worlds 1st D-Link Green brand Product
  • 2007 – D-Link becomes the first company in the networking industry to introduce Green Ethernet technology in its Gigabit switches.
  • 2011 – 1st Cloud Camera
  • 2013 – Launch of Baby Camera
  • 2014 – Introduction of series of connected home products

As can be seen from the timeline, D-Link has come from relatively modest beginnings in Taiwan into an exciting global brand offering the latest network solutions.

In 2014 D-Link’s first connected home products were introduced to the market and this has been a key focus of our consumer business ever since. With D-Link’s recently launched Z-Wave range of smart home products coming to the market this year and further smart home products in the pipeline this is certainly an area of growth that D-Link will look to exploit.

Achieving Effortless Gigabit Networking for your Business


Smart businesses need to focus on the integration of technology in order to truly excel in this day and age. With that in mind our end-to-end business solutions cater for businesses looking to supply to the vertical sectors that require a strong and robust network in order to succeed.

When you’re thinking about your business, every decision you make involves technology somewhere. A web search to check facts, an online conference, a status check on a key system: technology is wired into the way we work.

The worlds thirst for data is growing, and little seems to quench it. Videos are becoming higher definition, VR/360-degree applications are growing in usage, and even everyday web pages are beginning to grow in size. If your business is already starting to feel the pinch for data bottlenecks, an upgrade to 10 Gigabit Ethernet switches will put you back in the fast lane.

Ultimately Gigabit switching provides a number of benefits including greater scalability, less cabling and simple virtualisation. The obvious advantage however is the speeds involved, moving to 10 Gigabit Ethernet can bring numerous advantages as well. For instance better hardware and rack space efficiency, more available space and lower overall power consumption. Simple virtualisation also reduces your need for on-site servers and storage through virtualised network apps.

If you’re a business looking to benefit from the increased bandwidth of 10 Gigabit Ethernet this blog post will highlight the benefits that that this can bring. 10 Gigabit used to be the exclusive realm of large companies, however now this is simply not the case. D-Link’s DXS-1210 series of Ethernet Smart Managed Switches bring business benefits of high performance combined with the low latency of 10G Ethernet to businesses of all sizes.


Achieving Wi-Fi Everywhere and Anywhere

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Are you looking for a router that not only provides your home with blisteringly fast speeds but also gives you the option of Wi-Fi on the go with 4G support? Than look no further as our new router (DWR-118) does exactly that.

The main feature of the DWR-118 is its flexibility in the fact that it can be used to host either a 4G or 3G connection. With dongle support this means that you can take our new router away with you, the quick and easy installation process ensures that you can be set up and running anywhere making it ideal for creating an impromptu network, or where conventional wired connections are unavailable.

We’ve also packed in incredible wireless speeds and advanced network security. By simply pressing the WPS button you can quickly establish a secure connection with the peace of mind that the DWR-118 also utilises dual active firewalls to prevent potential attacks and intruders from the Internet. If you’re looking for a highly affordable router that can meet your home network demands with the flexibility to create a wireless network on the go, then the DWR-118 is for you!

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Paul Routledge, D-Link’s Country Manager UK and Ireland discusses predictions for 2016 in achieving continued 25% YoY growth

Paul Routledge

Paul Routledge, recently appointed D-Link UK and Ireland Country Manager, reflects on his 20 years of experience in the channel and looks forward to his new role at D-Link, sharing his predictions for 2016.

I’ve been in the channel for over 20 years, 5 of those at D-Link. I was business manager for storage and then went on to develop the IP surveillance business across Europe. The European business development role was a step away from the channel, when I look back at it; it was very much a consultative role. The Country Manager position however is right at the sharp end; we’ve got to be on point every minute of every day to hit our numbers.

It’s now up to me to lead the UK and Ireland team and provide direction; we’ve got a really good team of skilled, experienced people who know what they’re doing. My job is to provide leadership and direction on where we need to go.

In terms of looking ahead and my core channel predictions for 2016, ultimately IT budgets will continue to get tighter, so businesses will want to spend less. Both businesses and consumers will want to buy solutions that will work straight out of the box, will work with their existing technology in their household/business and will provide easy configuration into their existing infrastructure, easy to scale or to change for different needs. As a vendor it is our duty to provide solutions that are future proof, easily scalable, and are flexible enough to be used in different applications. Businesses are certainly going to have to provide future proof products and services.

In terms of innovations I see developing in the market, it is clear to see that smart home technology is clearly emerging in what is a crowded market place. At the moment it’s still very much at a consumer level but I feel this type of technology will certainly roll into business as well as there are many different ways to using it. At the moment there is a lot of vendors with a lot of products, ultimately the man on the street needs to work out how they are going to use this technology.